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Our Story

About Fade

Fade is built around loyalty points and rewards per salon — then map discovery, booking, chat around appointments, and check-in so visits count. We don't promise features we don't ship.

Our Mission

Fade exists so clients earn real value from every salon — points and rewards first — while discovery and booking stay simple: find on the map, lock a time, show up. Salons get the same loyalty and booking model in their owner tools.

We don't publish inflated user counts on this site. What we do publish matches the app: map discovery, booking states (pending, confirmed, completed, cancelled), loyalty balances per salon, referral codes for salon signup, and subscriptions for businesses via Apple / Google.

If something on the marketing site drifts from the product, the product and Terms / Privacy win — tell us at support@getfadeapp.com and we'll fix the copy.

Our Values

The principles that guide everything we do

Innovation

We continuously innovate to provide the best experience for both customers and salon owners.

Trust

Building trust through transparency, security, and reliable service is at our core.

Excellence

We strive for excellence in every aspect of our platform and service.

Community

We believe in building a strong community that connects salons and customers.

What We Offer

Comprehensive solutions for both customers and salon owners

For Customers

  • Book a slot or send a same-day inquiry when the salon requires it
  • Push reminders when enabled — not a guaranteed SMS line
  • Chat messages tied to your appointments per salon
  • Reviews when the app allows (e.g. after completed visits)
  • QR check-in and loyalty redemptions at participating salons

For Salons

  • Owner dashboard: appointments, staff, services, salon QR
  • Subscriptions (Starter / Medium / Pro) billed in-app with tier limits
  • Client chat around bookings
  • Analytics views where the app exposes them
  • Map presence and optional featured placements by plan

Our Team

Fade is developed by a passionate team focused on quality, innovation, and user experience. We are committed to providing the best possible platform for both salon owners and customers.

Our diverse team brings together expertise in technology, design, business, and customer service. We work tirelessly to ensure that Fade remains at the forefront of innovation in the beauty and wellness industry.

Join Us on This Journey

Whether you're a customer looking for the perfect salon or a salon owner ready to grow your business, we're here to help you succeed.